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STORY

Saul helps them achieve their goals by listening, evaluating and creating innovative alternatives and business solutions to reconnect with your passion, inspire you and generate amazing results.

saul serna

1988

FROM COLOMBIA TO FOLLOW YOUR DREAM

Saul had been as an exchange student in Illinois, returned to Colombia and graduated from Universidad de la Sabana as a business administrator. Upon returning to the United States, since he spoke only basic English, he took several jobs, including restaurants where he acquired knowledge of the work culture and command of the language.

saul serna

1997

APPOINTED AS "TODAY'S REAL ESTATE AGENT"

Who needed a translator, motivated him to get his Real Estate license as a seller. His energy and enthusiasm for the business made him a dynamic real estate agent. He reached the Hispanic market like no one had before and was received with open arms.

saul serna

1998

INCLUDED IN CENTURY 21 MASTER'S HALL OF FAME

For his extraordinary and consistent level of production year after year (84 sales the first year and 120 on average per year thereafter) Saul was invited to be part of the CENTURY 21 Master's Hall of Fame, an elite group of global real estate agents.

saul serna

1999

COACHING, CONSULTANTS, AND PROFESSIONAL SPEAKER

Having achieved and exceeded his goals in the field of real estate sales, Saúl decided that he could help more Hispanic families to own their own home through the training and advice of other real estate agents so that they would do the same that he had achieved ... and that's where , when BUSINESS FOR LIFE, your consulting company, was born. Saul has advised over 3,000 sales agents and is one of the best known and guest speakers in English and Spanish.

saul serna

2004

CORPORATE COACHING

His training and advisory programs have been implemented in other industries that want to grow their Hispanic market. Saul was the author and consultant of the BEST JOBS program for General Motors dealerships, helping them attract, recruit and train their work team which successfully increased their sales volumes.

saul serna

2005

GIVING BACK- THE JUST BEE FOUNDATION

As a life coach, Saul feels the need to coach children at an early age to help them develop good habits that will last a lifetime. Together with his wife Jan, they wrote the book Just Bee, the first children's counseling book, in English and Spanish. He then developed the advisory program that includes 12 lessons for building good character and acceptance of diversity, which have inspired teachers, united parents and motivated students to be the best they can be. This program has been implemented in several schools in the United States, Latin America and Kenya, and this is a project of continuous growth, because we believe that by “advising children we can change the world”!

saul serna

2007

CENTURY 21 VICE PRESIDENT

The National Hispanic Mortgage Association, an organization dedicated to increasing the number of homeowners in the United States, presented to Saul, for the impact and inspiration he has had in the real estate industry, the award of life as a champion of own home for Hispanics.

saul serna

2013

AUTHOR

Saul has written several coaching and mentoring manuals, including his renowned MAP to MASTERY sales system, GMAP (created for the General Motors corporation) Entrepreneurial Energy and Success 21. Practical lessons and mentoring ideas have helped hundreds of sales professionals to build lucrative careers.

To consolidate all his years of experience as a sales professional, entrepreneur and business consultant, Saul wrote the book "Got Latin" in which he shares more than 140 ideas and strategies to increase sales and productivity. To facilitate the implementation of these ideas, he also developed the Business Toolbox with additional systems, in English and Spanish.

propiedad

2016

BUSINESS AND COACHING CENTER - ROCKFORD IL 2016

Century Plaza Business Center exists for a fundamental reason: to provide an extraordinary environment where people truly enjoy working and can reach their highest levels of productivity. This is Saul's headquarters and is shared by a diverse community of startups, entrepreneurs, freelancers, small business teams, and national and international branches. Unlike other cooperative workspaces, Century Plaza is a specifically designed environment that provides coaching to its members and more options to network, socialize, innovate and share knowledge.

oficina

2018

BFL COLOMBIA

With the desire and commitment to help Colombian families to invest abroad, we have opened an office in which we offer coaching, education and personalized guidance services to offer an integrated service that includes immigration, taxation and investments in various states of the States. States and Spain.

Instagram Post Reggae Night For Themed Party, Concert with Band, Artist or Dj Red, Green a

TODAY

TODAY

Saul is dedicated to advising entrepreneurs and real estate investors to enjoy a great quality of life and their wealth through real estate investments. Together with his team, they offer solutions that simplify the complex process of investing wisely and successfully immigrating to the United States. His focus is on advising investors and entrepreneurs and his motto is: Invest in yourself first and property second.

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